When American City & County magazine published a cover story feature on the economic benefits of environmental sustainability, it began and ended the story with Coral Springs Commissioner Roy Gold.

From http://americancityandcounty.com/topics/green/green-economic-benefits-200911/index.html

Sustainonomics

Nov 1, 2009 12:00 PM, By Robert Barkin

Interest in green projects grows when they show a positive bottom line
Decades ago, when Roy Gold became aware of the importance of environmentalism at the first Earth Day celebration, people considered him a “tree hugger” and dismissed his passion for preserving natural resources as the quixotic campaign of a young college graduate. Today, as a businessman and city councilmember in Coral Springs, Fla., Gold’s motivation in his quest for sustainability has changed from the fire of youthful passion to a hard-eyed pragmatism driven as much by dollars and cents as the need for preserving the planet’s ecology.

“This is not based on ‘Let’s help the planet,’” Gold says about his city’s initiatives. “It’s based on economics. We can reduce the use of energy and costs. We can reduce the waste of water and reduce costs. People are looking at the bottom line.”

Read the rest on the magazine web site or in this PDF of the November 2009 cover story